‘Undulating’ is the word that best describes the floor of ‘The Dance Factory,’ a venue for young and inspiring influencers to produce content in an environment designed explicitly for that purpose. The influencers, who I assume pay through the nose to be on the floor (the actual pricing is discussed during in-person meetings only), move below the area meant for visitors, like me, who pay slightly less, but still quite a bit, to witness the whole thing in action.

We are not allowed to record, for obvious reasons. This would be like snatching wieners from the water vat at the hot dog factory. The sausage doesn’t belong to us. We might get hurt trying to take it. The meat isn’t even finished. It might make us sick. 

So we watch, from out bird’s eye view as people perform careful dances or stunning displays of parkour in rooms meant to look like other places entirely. A man reclines in the first class seat of a common airplane. Another brings his phone close to a dinner he’s eating in the capsule-style sleeping room of a cross-country train. 

The group I’m touring with is random and diverse, but among them is a teenage pair- brother and sister, I think, or boyfriend and girlfriend. Not my business. What is sort of my business is the context they bring to the visit. Our guide only speaks about the facilities, which, I suppose, is why I’m here. They talk non-stop about the people below us, minor celebrities and frenemies with beef. Twice, the tour guide has to ask them to refrain from calling out to people they recognize. The teens want so badly to be on the floor that I want it for them. Passion is healthy, right?

When I catch a glimpse of myself in the glass, I remember I’m not the image of respectability. That my life has gone off the rails for something that may have been passion, once, but is now an entrenched duty with no purpose or end. The rails seem fairly distant now. I’m not sure my wheels would even sync to the tracks. 

‘There are numerous instances of stupid people digging where they shouldn’t and being rewarded with oil or buried treasure or labyrinthine tunnels with historical value. With much of the earth churned already, those happy accidents occur with a bit more subtlety, and ‘The Dance Factory’ has all the tells.

The name, for instance, was clearly chosen by somebody of a generation that is far removed from the zeitgeist. It is neither edge, nor wholesome, nor even ironically ‘cringe’ enough to be a business associated with Gen Z or younger, and this checks out. The owners are boomers, already rich from being born at the right time and with the right skin color. In the few interviews they’ve agreed to, Michelle and Leon Tach express the good sense that the further they are away from the operational side of ‘The Dance Factory,’ the better. They would ruin the ‘vibe,’ Leon is quoted as saying, and the word ‘vibe’ exits his mouth with the same polite distaste of a man who has only recently tried sushi and found he prefers his fish cooked. 

The Tachs are quite comfortable in acknowledging that some of the content produced at ‘The Dance Factory’ is questionable. They justify the output by indicating that the far-left and the far-right political banter made, there, is equivalent in volume and that it’s all largely drowned out by the fluffy dance stuff and the ASMR that sometimes borders on erotic. 

Leon shivers at this. “Can’t stand the whispering stuff,” he says, “Give me the dance over the whispers any day.”’ 

In the basement of ‘The Dance Factory’ there is a room with the exact dimensions of the one above, the one with the facades. This is a quieter room, a place with cubicles and ample charging stations and some nice looking computers that go largely ignored. Here is where the influencers go to cut and edit the content that, in its final form, appears effortless. 

“Still think you want to go into this line of work?” The father of the teens is frowning through the window. He strikes me as the sort of man that works in an office like this. 

The teens nod and the tour ends at a mandatory gift shop.

-traveler

Well, I suppose it’s been on my list for a while- one of those places that sort of has to find you rather than the traditional vice-versa. For all the time I’ve been out exploring the Wayside, I’ve managed to avoid ‘The Dead End’ until I came upon it accidentally a couple days ago, having turned left in one of those really quaint neighborhoods where the roads tend to meander rather than run straight because they all have the land to accommodate aesthetics over efficiency. That left took me up a near-single lane street, past a few houses, before I came to ‘The Dead End.’

Before I came to it the first time. 

‘Beware ‘The Dead End,’ which has terminated the trips of several promising travelers. It is a place with many entrances and very few exits, and it traps visitors at random, then releases them in far few numbers. 

‘The Dead End’ can be avoided with a little care. Some travelers reject modern GPS navigation but this is your primary method of prevention. ‘The Dead End’ only manifests in established dead-end roads, meaning that a device, operating with the latests information, should be able to steer a vehicle away from anywhere that might possible serve as an entry point. There have neen no reports of temporary closures due to weather or construction spreading ‘The Dead End,’ though detours provide ample opportunity to confuse a traveler, and to point them toward ‘The Dead End.’ When in doubt, it behooves the traveler to pull over- to stop in the road, even- rather than proceed toward ‘The Dead End.’ 

Understand that this advice is meant to serve as a guide rather than a guarantee. The only true method of avoiding ‘The Dead End’ completely is to stay home, but that would be tantamount to the same thing.’

I imagine if I came to a barrier and dead end sign in the middle of the freeway in any other context, I would have been confused and maybe scared. Maybe I would have plowed right through, having been midway to reaching something dropped on the passenger floor, fully comforted by the knowledge that highways and interstates can take me many places but basically never to full, unexplained stops. 

But it was dark when I arrived here, at the latest manifestation of ‘The Dead End,’ and I was already suspicious from a day of ‘accidentally’ taking wrong turns every half hour or so. The cherry on top was having to reverse down a one-way street for several minutes before backing into an intersection for a hurried three-point turn, before getting back on ‘the right track’ and immediately running into a new dead end street. 

Now, even my GPS tells me there are no known paths forward, only a series of blockages. Some close by. Some a few miles out. I set the GPS to my home address for the first time in nearly a decade and I receive the same results, only the dead ends are closer now. 

No way forward. 

No way back. 

I U-turn and head back toward Cedarville, the nearest town. Halfway there I come to a point where the shoulder and the land beyond seems flat for a while and I carefully navigate the camper off the pavement and onto the ground. The suspension struggles with the sudden change in terrain, but I carry on, hoping that the earth won’t shake my home to pieces. I cut across the field and squeeze through the trees beyond and drive over more grass, turning to make my way up the shallowest hill and then back down. The camper threatens to topple several times, but soon I see a new road ahead. I pull on, and reset the GPS. After a minute, it confirms.

I’ve shaken off ‘The Dead End.

Home, from here, is only an hour away. It’s very tempting, suddenly. More tempting than it has been in a long time. Still, I shake my head and check the guide and input a new address, this for a place called ‘The TikTok Factory.’

Can’t imagine this one will be my cup of tea, but I don’t have it in me to complain. I turn on the radio, and go.

-traveler

‘The common sentiment about ‘The Second Location’ is that it should be avoided at all costs, particularly if somebody is attempting to take you there and certainly if that person is a stranger. The author, here, would like to endorse the traveler’s gut in these situations, understanding that it will rightfully sense danger in places like ‘The Second Location’ and in the regulars who hope, so often, to bring guests. The author extends, also, a caveat to the previous statement, suggesting merely that ‘The Second Location’ has received an undeserved reputation from those who have abused its relative isolation in the past, and that there is much to like about ‘The Second Location’ for those that approach it free of ill intent. 

It’s just that you never hear from the people who liked being taken there.’

-an excerpt, Autumn by the Wayside